Yelp is one of the best tools to enhance your presence online. The site lends its credibility to the authenticity of the reviews, which was why the company started posting Consumer Alerts on fake paid reviews. But what happens when your …
Last week, we talked about several websites that are paramount to running a successful marketing campaign. One of these sites, Yelp.com, is utilized not only by law firms, but businesses nationwide. However, a common—and frowned upon—practice that many businesses participate …
These days, marketing is all about social media. When you think about what people do on Facebook and Twitter, it makes a lot of sense. They’re spreading the word, sharing, and linking to sites and pages that appeal to them. …
Everyone’s got an opinion. Sometimes, these opinions aren’t very welcome. All it takes is one particularly nasty review to put a dent in your online reputation. This could be a competitor using unfair business tactics, a disgruntled employee, or a …