Often, law firms tend to skip the basics when they’re opening up a new practice. Yes, you may pay someone to create a logo for you, but that’s generally the extent of thought that goes into many law firms’ branding. …
When it comes to attorney marketing, many law firms just jump into using tools. What they don’t realize is they’re often missing an overall strategy for their attorney marketing. Often elusive to businesses, a marketing strategy holds these tools and …
When it comes to your attorney marketing, does your law firm have a strategy in place? Or are you just following what you think your peers are doing? If you haven’t stopped to define your attorney marketing strategy, you are …
Everyone tells you you’re supposed to be on social media, and you listened, hopped over to Facebook or Twitter, and made an account. But now what? Before you get started, take a moment to learn about what you should avoid. …