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personalized marketing

Should Attorney Marketing Be Campaign Focused or Community Focused

by elawplus

Recently, Ad Age, a prominent advertising outlet, declared that advertising campaigns are dead. Having heard this about a number of marketing tools over time, we were somewhat skeptical. But what they really were declaring is that community engagement has replaced …

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Personalize Your Attorney Marketing to Gain More Clients

by elawplus

The new internet marketing buzz word in 2013 is personalized content.  If you’re unfamiliar with the term, it’s essentially offering tailored content to your specific audience of clients, fans, and followers. This dynamic tool is slated to be the new …

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