Law firms are always seeking leads. And to attract a strong mixture of leads, attorney marketing should be focusing on a mixture of both inbound and outbound marketing techniques. This includes advertising, the main component to outbound marketing. But attorney …
Legal search engine Lexis Nexis released a landmark study in September 2012. With bold claims that online attorney marketing reached 57% of people looking for an attorney, this study caught the attention of law firms, many of whom weren’t too …
Read moreIncrease Your Visibility with Online Attorney Marketing
Every few months or so, you start to see the attorney marketing fail pictures and videos circulate around the internet. In fact, we’re quite fond of watching some of these videos ourselves. Any advertisement that includes the following is an …
Read moreAttorney Marketing Fails- Marketing and Branding Mistakes to Avoid
2013 is fast approaching- do you still pursue the same old marketing techniques? If you’re pursuing old strategies and using old techniques, you may be missing out on opportunities. We know, you want to focus on the business of law, …
Read moreIn 2013, Resolve to Give Your Legal Marketing a Makeover
If you’re like many Americans, you’ve got multiple mobile devices from a smart phone to a tablet. Ever consider that if your law firm’s site isn’t optimized for mobile that you may be turning clients away without knowing it? Can …
Read moreLaw Firms without Mobile Sites Could Be Turning Away Clients
Email has become a necessary and integral piece of our modern lives. It’s no wonder that companies of all types use this medium to reach customers every day. This ranges from the company newsletters or tips and tricks mailers you …
Read moreHow Attorneys Can Use Email Marketing to Obtain Clients
For every dollar spent on attorney marketing, you should be asking yourself, what is my return on investment (ROI)? ROI is extremely tricky, but new platforms and advancements allow you to track every dollar spent on advertising. In areas that …
Recently, we received a query from a business journal asking us for the best marketing advice for business owners. It made us all think that marketing, and especially attorney marketing continues to be a bit of a mystery to people …
Targeted ads, also known as behavioral marketing, are a controversial new trend in pay per click advertising. As is usual with outbound marketing techniques, this technique is controversial with consumers. In a recent study by Pew Research as a part …
Read moreTargeted Ads: the Pros and Cons of Using it for Your Business
As attorneys, odds are you didn’t get into the business to “sell” people your services. But the reality is, in order to keep doing what it is you love about the law, you need to ensure people find you. The …