Recently, Ad Age, a prominent advertising outlet, declared that advertising campaigns are dead. Having heard this about a number of marketing tools over time, we were somewhat skeptical. But what [...]
Law firms are notoriously behind in their marketing strategies, so it’s no wonder the quality of their leads suffers. Today’s marketing rules have changed. If you’re still pursuing old SEO [...]
Every few months or so, you start to see the attorney marketing fail pictures and videos circulate around the internet. In fact, we’re quite fond of watching some of these videos ourselves. Any [...]
2013 is fast approaching- do you still pursue the same old marketing techniques? If you’re pursuing old strategies and using old techniques, you may be missing out on opportunities. We know, [...]
If you’re like many Americans, you’ve got multiple mobile devices from a smart phone to a tablet. Ever consider that if your law firm’s site isn’t optimized for mobile that you may be turning [...]
So much of attorney marketing can feel impersonal. I open my email box and find emails from unnamed firms all the time, generally jumping on the mass torts craze. But what about law firms who [...]
For every dollar spent on attorney marketing, you should be asking yourself, what is my return on investment (ROI)? ROI is extremely tricky, but new platforms and advancements allow you to track [...]
Google’s a fickle search engine. With algorithms that rely heavily on back links and organic content structures, it also heavily favors its own site in the trust rankings. So as you share your [...]
GENERATING LEADS WITH LEGAL MARKETING There is an abundance of attorneys in Orange County. In fact, the odds are pretty high that around the United States, there is an abundance of attorneys in [...]