Recently, Ad Age, a prominent advertising outlet, declared that advertising campaigns are dead. Having heard this about a number of marketing tools over time, we were somewhat skeptical. But what they really were declaring is that community engagement has replaced …
Read moreShould Attorney Marketing Be Campaign Focused or Community Focused
Law firms are notoriously behind in their marketing strategies, so it’s no wonder the quality of their leads suffers. Today’s marketing rules have changed. If you’re still pursuing old SEO heavy tactics of exact domain matches and keyword stuffing, you …
Read moreAttorney Marketers Who Integrate their SEO into Content Marketing Gain Better Leads
Every few months or so, you start to see the attorney marketing fail pictures and videos circulate around the internet. In fact, we’re quite fond of watching some of these videos ourselves. Any advertisement that includes the following is an …
Read moreAttorney Marketing Fails- Marketing and Branding Mistakes to Avoid
2013 is fast approaching- do you still pursue the same old marketing techniques? If you’re pursuing old strategies and using old techniques, you may be missing out on opportunities. We know, you want to focus on the business of law, …
Read moreIn 2013, Resolve to Give Your Legal Marketing a Makeover
If you’re like many Americans, you’ve got multiple mobile devices from a smart phone to a tablet. Ever consider that if your law firm’s site isn’t optimized for mobile that you may be turning clients away without knowing it? Can …
Read moreLaw Firms without Mobile Sites Could Be Turning Away Clients
So much of attorney marketing can feel impersonal. I open my email box and find emails from unnamed firms all the time, generally jumping on the mass torts craze. But what about law firms who seek to brand their business …
Read moreUsing Newsletters to Personalize Your Attorney Marketing
For every dollar spent on attorney marketing, you should be asking yourself, what is my return on investment (ROI)? ROI is extremely tricky, but new platforms and advancements allow you to track every dollar spent on advertising. In areas that …
Google’s a fickle search engine. With algorithms that rely heavily on back links and organic content structures, it also heavily favors its own site in the trust rankings. So as you share your content across the web, you can’t forget …
Read moreHow Law Firms Boost their Search Ranking with Google Plus
GENERATING LEADS WITH LEGAL MARKETING There is an abundance of attorneys in Orange County. In fact, the odds are pretty high that around the United States, there is an abundance of attorneys in every market. Law firms make money on …