The days when an attorney could hang a shingle out front of their practice to advertise are long gone. Today it’s a digital age. And in this digital age, attorneys are becoming increasingly comfortable with internet technologies and attorney marketing …
By now, if you’ve been reading our blog regularly, you’re a believer in content marketing as a strategy of your attorney marketing. But do you know how to maximize your attorney marketing’s effectiveness? Don’t churn out duds and hope for …
Read moreMaximize the Effectiveness of Your Attorney Marketing Content
It doesn’t take a rocket scientist to see that when you put generic marketing materials out there, people largely distrust the legitimacy and validity of your claims. It’s just common sense these days. That’s why businesses brand their materials- when …
Read moreEncourage Consumer Trust With Personalized Attorney Marketing
When it comes to your attorney marketing, does your law firm have a strategy in place? Or are you just following what you think your peers are doing? If you haven’t stopped to define your attorney marketing strategy, you are …
When it comes to auditing your attorney marketing, often law firms don’t know where to start. Because your attorney marketing may have many moving pieces, it may be difficult to determine the best method of evaluation. However, you can easily …
There are multiple ways in which attorneys gain new clients and establish their internet presence. One of these is through pay per click advertising using platforms like Google Adwords. However, over time, in order to remain competitive, law firms are …
Read moreImprove Your Pay Per Click Advertising By Improving Your Attorney Marketing Content
Pinterest is one of the top social media networks today. If your law firm isn’t on it, you could be missing out on one of the top 5 referrers of traffic to your website. When it comes to your attorney …
Last night, we were checking one of our social media channels and discovered that someone had been using our own original designs as their own without our permission. When we looked into it deeper, we discovered it was a law …
Read moreSocial Media Fails that Can Undermine Your Attorney Marketing
When it comes to driving traffic to your website, content is king. High quality content is what brings consumers to your website and what helps to seal the deal. If your attorney marketing content is lacking, your lead generation could …
Read more5 Easy Steps to Create Better Attorney Marketing Content
These days, it seems like everyone has a blog. Whether you’ve been sold on the idea of blogging for content marketing, or you thought you should have one, many law firms now maintain blogs as a part of their attorney …
Read moreHow to Blog Effectively to Support Your Attorney Marketing