When people are in search of an attorney, their first step is to check online. Millions of users utilize the web when checking out companies and products. Sites like Yelp and Google Plus have helped put thousands of businesses on the map.
However, many attorneys are still unable to generate better leads and gain new clients. Even though attorneys spend fortunes developing a high quality website for their firm, they’re still unable to find prospective clients. This is because they’re not driving any traffic to their website. Often times, attorney’s websites get lost in the midst of millions of others websites. In a sea of websites, how does a one manage to stand out and appear first in search results?
Improve Your Attorney Website’s On-Page SEO
The answer to that question is: SEO, which is short for search engine optimization. Search engine optimization is the process of increasing your website’s page rank in search engine results. There are two different strategies to achieving search engine optimization: on-page optimization and off-page optimization. On-page optimization refers to content on your site that can help increase its visibility in search results.
Read the following advice and guidelines in order to improve your website’s on-page SEO and increase visibility:
- Headline: Be sure that your headline contains important keywords that represent your law firm. For instance, if your firm specializes in personal injury and car accidents, you should write that into your title in a way that engages readers. Using keywords will help optimize your page and appear in search results when an online user types in “accident injury” into the search engine.
- URL: Search engines will also look at your site’s URL so be sure to keep your URL clean of any numbers or symbols. Put your keywords into your URL to help increase visibility.
- Captions: Another great place to put your keywords is in captions of your pictures. Remember, you want to put your keywords onto your website as much as possible, but not in a “spammy” way as Google does not like that. In addition, having an image on your page will help attract viewers.
Lawyer Marketing Services
While these few tips may help with your website’s on-page optimization, there is still off-page optimization that must be tackled in order to successfully achieve SEO. In addition, there are tons of other marketing strategies, including pay-per-click campaigns and social media marketing.
For all of your attorney marketing needs, contact the marketing specialists at eLaw Attorney Marketing. Our agency has helped prominent law firms gain the attention they needed to generate thousands of new leads. Call us today for a free consultation regarding all of your lawyer marketing requests.