Since the launch of YouTube and similar free video-hosting sites, it has become apparent how efficient online videos are in a marketing campaign. If your law firm has already taken advantage of popular platforms like YouTube and Vimeo, you should be aware that there is much more you could do to reach a wider audience.
Provide Video Transcripts
Most people are visual learners, which is why videos are so popular. However, the majority of viewers don’t have the time—or the patience—to watch a video to its completion. If you still want to get the rest of your ideas across, it’s best to publish a transcript along with the video. Not only does this make it easier for viewers to follow along, but viewers also have something quick and easy to reference.
Videos provide excellent opportunities for you to incorporate more keywords. Remember to use them within:
- Video transcript
Incorporating keywords within the transcript of the video makes it easier for search engines to know what your video is about. This will improve your video’s rankings in search results, and drive traffic to your site.
Share on Social Media
Facebook, Twitter, Tumblr, and Google+ are all there for you to share links and videos with your followers. When you post a video, don’t forget to spread the word. People will watch whatever it is you’ve created so long as you let them know about it.
Video hosting sites are social media within themselves. You can subscribe and gain subscribers, interact with fellow YouTubers, and create a small community of your own. If you post videos regularly on a certain subject, followers will see you as an expert in that field, which drives up your credibility. And you can never have enough of that.
Write Video Sitemaps
Sitemaps provide search engines with a clear-cut definition of what content is on your site. A video sitemap is specifically formatted to let search engines know what content is featured in your video. Because search engines cannot literally view your video, the sitemap lays out important Meta data so that your video pops up in search results. Creating a sitemap will allow you to choose what search results your video will show up under, and what data and keywords are relevant to your product.
Create Innovative and Creative Videos
Videos are great ways to show your audience the potential of your business. Not only are videos effective channels for providing important information, they provide great marketing leverage. The idea of uploading a video may be daunting, but the benefits outweigh the costs. If you would like to learn more about how videos can benefit your business, call us today, and we can discuss how to best address your marketing needs.