Today, thousands of law firms utilize the internet for all of their attorney marketing purposes. Marketing on the internet has allowed numerous companies to market for free and instantly at the click of the button. With the internet, you can promote your services and products to millions of users (if done so correctly). However, the marketing arena is challenging and difficult to understand with internet technologies changing rapidly. For those still learning how to market effectively, it may be overwhelming. One of the first marketing strategies one should learn about is SEO.
What is SEO?
SEO is short for search engine optimization and is of the most powerful tools in marketing one’s law firm online. Search engine optimization is the process of increasing a website’s visibility in search engine’s search results. Through certain SEO strategies, attorneys can increase their page rank on popular search engine sites like Google and Yahoo. Increasing your visibility on important search engines can generate new traffic to your site and ultimately help you gain new clients.
How to Create an Effective SEO Strategy
To achieve SEO, it is absolutely imperative to follow these steps:
- Choose important keywords for your website. Keywords are extremely important as online users will find your site depending on which keywords they enter into their search. You can use Google’s Keyword Tool to see which keywords are used frequently in the search engine. Be sure that your keywords are relevant and location-based.
- Create multiple pages focusing on your keywords. The more pages you have, the more likely your site will pop up in the search results. You should try to create a webpage for each practice area and location your law firm has. Having multiple pages will make it much easier for online users to find you.
- Begin link-building. Link-building is a crucial aspect of off-page optimization. By placing links on your website, you are increasing the value of your site in the eyes of Google. Thus, the more links, the better. Share your links with your social media accounts and with other businesses.
- Create a blog. Blogging is a great approach to increase traffic to your website and show online users what your law firm is all about. In addition, blogging is an excellent way to illustrate your legal expertise so users will be more likely to contact you. Remember to use important keywords when blogging so it will increase your visibility on search results.
Attorney Marketing Services
We hope these tips can help your law firm generate new leads. Unfortunately, many attorneys will read this helpful guide, but fail to execute them. Most attorneys are busy helping clients and speaking to leads that they do not have the necessary time to market their firm effectively.
Luckily, the internet marketing specialists at eLaw Attorney Marketing can create a successful marketing campaign for your law firm that dominates the worldwide web. Contact us today for a free consultation regarding all or your attorney marketing needs.