Writing for search optimization purposes doesn’t mean you have to sacrifice quality. There are several ways you can still provide exceptional content, while also increasing your website’s ranking. Here are 8 tips to keep in mind.
- Provide relevant information. When clients search, they’re looking for information on a certain subject. Keep your keywords and information relevant to that subject.
- Stay on topic. This falls in line with providing relevant information. Keep your website focused on a certain topic–and please don’t blog about your personal life on a professional site. Develop credibility and a reputation as an expert on one topic, and your readers will keep you in their minds when they search for that topic in the future.
- Use eye-catching headings. Research shows that readers tend to scan when they read online, which means that the better the headlines, the more impact your article will have.
- Like a miniskirt, articles should be long enough to cover what matters, but short enough to keep it interesting. Typically, posts should be about 300 to 1000 words in length.
- Keep it original. Don’t duplicate content on your site to increase your ranking. It’s a cheap move. Instead, provide original and important information that your readers will find useful.
- Spread the keywords. Don’t stack, list, or cram them. Spread them throughout the article so that they read organically. The general rule of thumb for keyword insertion is one to every 50 or 100 words.
- Tag, you’re it. Don’t forget to tag your articles and posts to give your readers, as well as Google, an idea of what your content is about. Don’t forget to use appropriate tags, as well.
- A thousand words. Break up the overwhelming clump of text by inserting relevant images.