Everyone tells you you’re supposed to be on social media, and you listened, hopped over to Facebook or Twitter, and made an account. But now what? Before you get started, take a moment to learn about what you should avoid. We list the most common social media mistakes below.
Lack of Corporate Branding
Any small business will know that branding is one of the most effective strategies in marketing—and what better way to build a brand than through social media? Don’t forget to use your logo, corporate colors, and vision statement as you navigate social media. Come up with themes, catchy taglines, and key phrases that will deliver a cohesive message to your fans and followers.
Using Inappropriate Platforms
Not every social medium is created equal. Don’t get them mixed up. Don’t write a 1,000-word blog and post it to Twitter (it won’t let you, anyway). Don’t give us a play-by-play of your day and post it on Facebook. The best way to make the most of your time is to vary each post to fit the site’s themes. Integrate your social media into one cohesive marketing strategy—but also follow the rules.
Lack of Consistency
Again, cohesiveness is one of the most important aspects of any marketing strategy. Integrate your platforms so that every part of your strategy will form into a woven message. Don’t confuse your fans with your lack of consistency.
No Engagement with Fans or Followers
Social network is about…well…networking. When you neglect to engage your fans and followers, you are missing out on opportunities to connect with them. Share your posts, and then respond to comments. Ask questions. Interact.
There’s sharing…then there’s plain spamming. And it’s not exactly difficult to spot. Any potential clients you might have been able to hook are lost if you alienate yourself by posting too much. Multiple by ten if the subject of your post isn’t even relevant. Keep your posts at two to three a day, unless it’s a happy, happy occasion. Otherwise, you might annoy your followers and lose any fans you might have gained.
Of course, there are other social media mistakes that many companies make that we haven’t mentioned. Are you guilty of these? If so, how have you recovered?