Real lawyers have blogs, at least according to Kevin O’Keef, a leader in the social media and legal marketing industry. Yet, not many attorneys follow this rule. Blogs are one of the best tools in marketing. They reach a wide audience, offer a wonderful opportunity to promote your business, and best of all, they’re free. Why aren’t attorneys utilizing this great advantage? Here, we give our insights on the 5 myths of blogging that keep lawyers at bay, and how to dispel them.
Myth #1: There’s nothing to say.
Pttttt. Did you really think we would fall for that? Of course you have something to say. Everyone has an opinion. The problem is that you’re simply too lazy to say it. Or perhaps you can’t think of a topic to talk about at the moment. That’s okay. Create a list of ideas, and add to it as time passes. Your posts don’t have to be Pulitzer winners. Start with writing prompts, think of posts as journal entries, just do anything to get the words on the paper—er, computer screen—and before you know it, you’ll have plenty of things to talk about.
Myth #2: You don’t have the time to write.
Instead of scrolling endlessly through your Facebook newsfeed, why don’t you use the time wisely and write a blog post? Once you find a topic that interests you and start writing, you’ll be surprised at how easy it is to actually write it, and how quickly it will go by. You think you don’t have the time, but the trick is to find the time.
Myth #3: You don’t have the skills to write a good post.
Do you aspire to be a Pulitzer winner? Yes? Perhaps you’re in the wrong profession. Keep trying, you’ll get there one day, buddy. No? Well then, what’s stopping you from writing? There’s no such thing as a blog post police. The beauty of technology and the Interwebz is that anyone can publish whatever they want. Take advantage of that opportunity and write about what interests you. You’ll be surprised with how much you have in common with your readers.
Myth #4: No one reads your blog.
First of all, that’s probably not true. When you post something online, chances are, roaming eyes will fall upon the content at one point or another. If not, you can always choose to spam your neighbors, family, friends, spouse, kids, etc. Second of all, building a readership takes time. To develop a large audience, you need to network, spread the word, and post more often.
Myth #5: I should see results immediately.
Unless your posts go viral, it is impossible to expect thousands of visits to your site immediately. Blogging and building a fan base, like any other task, takes time and effort. The trick is to blog regularly and post relevantly. Prove yourself as a credible source of information, and readers will find you.
If we’ve got you convinced, here are several free blogging services to get you started:
We know that the blogosphere might be intimidating at first. But by not taking advantage of this great tool, you’re missing out on wonderful opportunities to connect with potential clients. Give blogging a try and see how your business will improve.