5 Mobile Marketing Tips for Lawyers

Smartphones have become a dominant tool for data consumption.
Consumers and business people are constantly on-the-go, and they’re going to access data through mobile devices and tablets while they do so. If you want to stay relevant in the eyes of potential clients, mobile business development is nonnegotiable.

If you don’t know left from right when launching your mobile business development strategy, that’s okay. Here are some tips to help you get started.

  • It’s all about instant gratification. Just take a look at commercials for companies like Verizon and AT&T. All you hear are terms like “top speeds,” “fastest,” and “unlimited.” People want what they want, and they want it now. This means that the content published on your mobile site needs to grab your audience’s attention and deliver your message instantly.
  • It’s still a phone. Smartphones are smothered with high-technology and cool capabilities—so much so that it’s difficult to remember they’re still phones. When designing and writing for your mobile site, keep in mind that the functionality and smaller screen doesn’t quite compare to bigger computer screens.
  • Keep it simple. Because of the small screens and lower ease-of-use, a busy site will be frustrating to mobile users. Keep design simple and content easy to scan.
  • Easy calls-to-action. Remember to include a toll-free number or link that the client can click. Make it as easy as possible for them to contact you.
  • Versatility is key. At the end of the day, you need to appeal to the appropriate market. Keep in mind that not everyone in the U.S. can afford a smartphone or tablet, and an even lower percentage can afford to upgrade to the latest system. Don’t neglect your other clients, who are still visiting your full website and discovering you through different means.

With more than 50 percent of Americans accessing data through smartphones, law firms need to recognize the importance of mobile sites and other mobile tools. It’s a busy world out there, and if you want to stay at the top of the food chain, you’re going to have to keep up with the latest developments.